Privacy Policy

Who we are

Smart Labs (Smart Labs Pty Ltd) builds custom websites for Sydney trades and small businesses. This policy explains what information we collect through trysmartlabs.com.au and its landing pages, how we use it, and your choices. We handle personal information in line with the Australian Privacy Principles under the Privacy Act 1988 (Cth).

Information we collect

When you contact us. If you submit an enquiry or request a free concept, we collect the details you provide — typically your name, email, phone number, the trade or business you run, your suburb, and anything you write in your message.

Automatically. Like most websites, we record basic technical and usage data — pages visited, referring source, approximate location, device and browser type, and site-performance metrics. If you arrive from an ad, we capture the campaign parameters in the link (such as utm_*, Google's gclid, and Meta's fbclid) so we can tell which ad or search led to your enquiry.

How we use your information

• To respond to your enquiry, prepare a concept and a quote, and arrange a call.
• To send you a confirmation and follow-up about your enquiry.
• To understand how the site performs and which ads or keywords lead to enquiries, so we don't waste ad budget.
• To meet our legal and record-keeping obligations.

We do not sell your personal information, and we don't use your enquiry details for unrelated marketing.

Cookies, analytics & advertising

We use privacy-friendly analytics to measure traffic and site speed, and a cookie to remember how you first arrived (for attribution). On our ad landing pages we also load advertising measurement tools — the Google Ads tag and the Meta Pixel — which record page views and when an enquiry is submitted, so the ad platforms can report which ads worked. You can limit ad tracking through your browser settings and via your Google Ads Settings and Meta ad preferences.

Services we use

We rely on trusted providers to run the site and handle enquiries. Each only receives the data needed for its task:

• Vercel — website hosting and analytics.
• Resend — delivering your enquiry to us and sending your confirmation email.
• Slack — notifying our team internally when you submit an enquiry.
• Cal.com — booking your intro call.
• Google — Google Ads measurement and (for clients) Google Workspace email.
• Meta (Facebook/Instagram) — the Meta Pixel for ad measurement.

Overseas disclosure

Some of these providers store and process data outside Australia (including the United States and the European Union). We only use reputable providers that maintain appropriate safeguards for your information.

How long we keep it

We keep enquiry details for as long as needed to respond and for our business records, then delete them when no longer required. Aggregated analytics and advertising data are retained by the respective providers under their own policies.

Security

The site is served over HTTPS, and we take reasonable steps to protect your information from misuse, loss, and unauthorised access. No method of transmission over the internet is completely secure, but we work to keep your data safe.

Your rights

You can ask us to access or correct the personal information we hold about you, or to delete your enquiry details. To do so — or to raise a privacy concern — email hello@trysmartlabs.com.au. If you're not satisfied with our response, you can contact the Office of the Australian Information Commissioner (oaic.gov.au).

Children

This site is intended for business owners and is not directed at children. We don't knowingly collect information from children.

Changes to this policy

We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated shown above.

Contact

Questions about your privacy or this policy: hello@trysmartlabs.com.au