Law firm website cost

How much does a law firm website cost in Australia?

A custom law firm website from Smart Labs starts at $6,000 + GST. Larger scopes are fixed-quoted in writing. There is no useful universal average because firms are rarely buying the same thing.

Two solicitors reviewing a marked-up document together
Illustrative editorial imageThe useful comparison is scope against scope, not headline price against headline price.

What changes the quote

01

How much the site has to explain

A focused firm site costs less than a large practice-area library with lawyer profiles, case notes and several paths for different clients. The number of pages matters less than how many distinct decisions the structure has to support.

02

What can be carried across

An established site may have useful copy, search standing and a content archive worth preserving. A rebuild has to map old pages to new ones carefully. Starting clean can be simpler, but only when there is nothing valuable to lose.

03

Who needs to edit it

The standard build is maintained by Smart Labs. A self-editable version adds a content system and starts +$1,500 + GST above the quoted build, because the editing experience has to be designed and tested too.

04

What it must connect to

Newsletter tools, matter-enquiry workflows, directories, analytics and existing systems all change the scope. They should appear in the written quote, not arrive as surprises after approval.

What the starting price covers

The floor is for a complete commercial website, not a homepage price followed by essential add-ons.

  • A custom design and build for the firm, not a reskinned template
  • Mobile-first pages with a clear enquiry path
  • Search foundations: metadata, page structure, sitemap and crawl controls
  • Analytics and conversion tracking set up at launch
  • Your domain, code and content owned outright
  • A fixed written quote before the build begins

Final inclusions depend on the written scope. Copywriting, migrations and integrations are stated explicitly rather than assumed.

Three different costs people often mix together

New website or rebuild
From $6,000 + GST. Rebuilds use the same pricing basis because preserving useful pages and search standing is part of the work.
Existing-site improvements
From $1,500 + GST, after a short review and with a fixed written scope. Suitable when the site is worth keeping and the problems are specific.
Care after launch
Optional and month-to-month. Care $120 + GST/mo, Care+ $249 + GST/mo, or Managed $399 + GST/mo.

How to compare two website quotes

Compare the boundary of the work, not just the number at the bottom. Ask each supplier the same questions.

  1. 01Who owns the code, domain and content at handover?
  2. 02Which pages and content types are actually in scope?
  3. 03Who writes, reviews and approves the copy?
  4. 04Are redirects, analytics and search foundations included?
  5. 05Which integrations are included, and which are allowances?
  6. 06Is ongoing support optional, or required to keep the site?
Mark Franco, the senior engineer behind Smart Labs

A straight answer

A website quote cannot honestly promise a ranking or a number of new matters.

It can promise the work: a site that is technically legible, credible to a cautious buyer and clear about the next step. Search visibility also depends on competition, reputation, content and what happens after launch.

Smart Labs can quote ongoing search work separately, but it is not disguised inside the build or sold as a guaranteed outcome. See how search and visibility work is scoped.

See the site before you approve the quote.

Tell me what kind of buyer needs to trust your firm. If there is a fit, I will make a free working concept of your actual site. Walk away before approval and you owe nothing.