What helps a firm get found.
Some of this is built into the site once. Some of it needs attention after launch. They are delivered and priced differently.
Built once, and kept up
During the build
Structure a search engine can read. This is included during a build. Adding it later requires changes across the site.
After launch
Work that goes stale if nobody touches it. Set up properly once, then kept up by you, by a care plan, or not at all.
The written review sits across both. It tells you which one your problem is.
The three services
Search foundations
Whether a search engine, or an assistant answering a question about your field, can read your site at all.
Included in every build at no extra cost. Quoted separately only when applied to a site someone else made.
What a search engine reads on the Websites page of this site
- title
- Websites | Smart Labs
- description
- New professional websites from $6,000 + GST, rebuilds of a site…
- canonical
- https://trysmartlabs.com.au/websites
outline
- h1Three ways to work on a website.
- h2A new website
- h2A rebuild
- h2Improvements
- h2How a build runs
Taken from this site. View source on any page here and you can check it.
Also covered
- Indexing and canonical hygiene
- Schema where it applies
- Internal linking between pages
- Speed, so visitors do not leave first
Local search and your Google profile
$299 incl GST, one-off
Priced including GST. Builds and care plans are quoted excluding it, and both are labelled wherever they appear.
What I do
- Claim and verify the profile
- Set categories and service areas
- Match hours and contact details to the site
- Fill in photos and the description
What stays with you
- Asking clients for reviews
- Replying to the reviews you get
- Posting updates and new photos
A care plan can carry some of this.
A written review
I ask three AI assistants the question your next client would ask before shortlisting a firm in your field, and write down what they say and who they name. Then I read your site against it.
One page, quoted per engagement. Useful even if you never hire me.
How your firm currently reads
Example layout
- The question we asked
- Worded the way a client would ask it, and printed so you can run it yourself.
- Who the assistants named
- The firms that came back, and whether yours was one of them.
- What the answers leaned on
- The things they treated as evidence when recommending anyone.
- How your site reads to a machine
- Which pages are legible, which are not, and why.
- What to do, in order
- A short list, including the things not worth doing.
The sections are fixed. What goes in them is whatever your firm turns up, which is not something anyone can show you in advance.
No rankings promised
I do not promise a position or a number of enquiries. Where you appear depends on your competitors, on changes search engines make without notice, and on what you publish after launch.
What I can be held to is the work: what gets published, whether it is legible to a search engine and an assistant, and whether it holds up when someone looks you up after a referral.
Not sure which of these you need?
Send me the firm and what you sell. Often the foundations are fine and the problem is somewhere else.
Discuss your project