The highest-ROI change on a tradie website is a visible click-to-call link (`tel:`) above the fold on mobile — most trades lose urgent jobs when the number is hidden in the header image or contact page only.
Not in the hamburger menu. Not on page 2. In the hero, large tap target, high contrast, repeated in the sticky footer on long service pages.
Electricians, plumbers, and locksmiths live on this — if you only fix one thing, fix the number.
Use a real `tel:+61...` href, not a JavaScript dialer. Test on iOS and Android — formatting matters for VoIP forwards.
Track calls in analytics if you want, but never block the tap behind a consent wall.
Calls win emergencies; forms win scoped jobs where you want photos. Pair a primary call button with a secondary "Get a quote" that asks three things, not twelve.
That is the pattern I ship on every Smart Labs build — including my own site once the business line is live.