SMART LABS

2026 · Laundry appliance repair · Sydney

Mix Quick Fix

A Sydney commercial laundry servicing business — laundromats, hotels, gyms, aged-care, hospitality — with a household appliance repair line. The brief was a site that does both: commercial servicing on the headline, household repair as a clearly separate path, one-tap call from anywhere, and quote requests landing straight in the inbox.

View the live site at mixquickfix.com.au ↗

The brief

Where it was, what it needed.

Where it was

What it needed

No site at all, or one that buries the phone number
Phone number one-tap-callable above the fold on every page
Customers calling at peak emergency hours and dropping off
Site loads instantly on a phone over 4G, so they don't bounce
Invisible for 'washing machine repair [suburb]' searches
LocalBusiness + Service JSON-LD schema; per-suburb content surface
Quote requests scattered across email, SMS, voicemail
Single quote form, validated, straight to Michael's inbox
Two audiences with very different needs — and no clear path for either
Commercial laundry on the homepage; household repair as a clearly separate path

What we built

A site shaped for a phone, a suburb, and an emergency.

  • 01Lean homepage that handles both audiences at once — commercial buyers vetting a service partner, and household customers tapping for an urgent repair — without diluting either path
  • 02Click-to-call as the primary CTA — a tel: link, large hit area, above the fold on mobile, reachable from every page
  • 03One page per primary service (washing machine repair, dryer repair, dryer ducting, commercial laundry), each independently rankable for '[service] Sydney'
  • 04Service-area page listing every suburb covered, driving both copy and structured data from a single source
  • 05LocalBusiness + Service JSON-LD on the relevant pages so Google understands the business and area
  • 06Static-first rendering — every page pre-rendered, no client-side data fetch on the critical path
  • 07Mobile-first design tested against the real conditions: mid-range Android over 4G, one-handed
  • 08Hosted on Vercel — same class of platform Smart Labs uses everywhere

Context

The work, in close-up.

Washing machine drum interior — illustrative
Washing machines — a common service call
Dryer ducting close-up — illustrative
Dryer ducting — a frequent cause of poor airflow

The new site

Live at mixquickfix.com.au.

Mix Quick Fix homepage on desktop — commercial laundry servicing hero with one-tap call CTA
Desktop home — commercial servicing on the headline, click-to-call above the fold
Mix Quick Fix homepage on mobile — one-tap call CTA above the fold
Mobile home — one-tap call above the fold

Proof

Built to win the call.

Loads before they bounce to the next tradie.

Under two seconds on a 4G phone. So they don't tap back to the search results before they reach your number.

2.0s LCP · 99 Lighthouse

Top of Google when they type your trade and your suburb.

Suburb-level local SEO done properly — proper structured data, per-suburb pages. Real Sydney service, not a generic listing.

LocalBusiness + Service structured data

Tap the number. They're talking to you, not your competitor.

A real call link, above the fold, on every page. No menu. No form. No waiting. One tap, you're on the line.

tel: link, every page

Same engineering that runs Qantas, Westfield, IAG, and Flight Centre.

Outcomes — 90 days in

Numbers when they're real, not before.

We commit numbers to print only after the data is real — form submissions, call volume, and local rank for Sydney suburb queries.

This section updates around late August 2026 — 90 days after launch.

In their words

Mark built us a fast, no-nonsense site that actually works on a phone — which is where our customers find us. Straight talk, fixed price, and he's the one who answers when I call. Rare these days.
Michael, Mix Quick Fix

Want this for your trade or service business?

Same engineer. Same engineering. Sydney-local. Fixed quote in writing before any code is written.

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