For law firms
Most legal work still arrives by referral. But referred clients now check a firm online before they make contact. The check takes about a minute, and it happens before you know the referral exists.
What happens between the referral and the call.
The whole check takes about a minute, and it ends before the first email is written. Three moments decide it.
The site has one job: confirm the referral.
A referral practice does not need its website to win search rankings or generate leads. It needs the site to confirm what the referrer said, quickly, to a careful reader.
Current
Does the firm on the screen match the one that was recommended, and does it look like it is still trading this year. A dated layout, or a copyright year from several years back, fails this before a word is read.
Fit
The client is holding a specific matter. They scan for evidence that you have run matters shaped like theirs, not a list of everything the firm could theoretically do.
The person
A referral recommends a person as much as a firm. The client wants the name they were given, with credentials they can inspect, inside one scroll.
When the check fails, nothing happens.
The client does not email to say the website put them off. They reply to the other name they were given, or they go back to the referrer for another. The referrals that convert still convert, so the site looks harmless. The cost never shows up as a lost lead. It shows up as a pipeline that runs thinner than the quality of your work says it should.
The long version: what a client checks before they trust you with a $500k disputeWork a careful reader can inspect.
Read these the way your next referred client will read yours. Concepts are labelled as concepts. Client work is labelled as client work.
Baker Merz
A construction-law preview framed around engineers who understand the project before they argue the case.
Inspect the work
True Elite Business Services
Accounting firm rebuild with credentials above the fold and a mobile-first consultation path.
Inspect the work
Find out what your site is telling them.
Tell me the firm and the kind of client who has to trust you. I will read your site the way a referred client would and reply with what I would build first. If there is a fit, a free working concept comes before anything is owed.
- No deposit to start
- A working concept before approval
- Fixed quote in writing
- No mandatory monthly retainer
See a free concept
Three quick details. I will reply personally and tell you what I would build first.